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Customer service · Plain-English guide

What does “Rest assured” mean?

An attempt to reassure someone; it does not itself explain what action is being taken.

“Assurance is pleasant. An update is more useful.” — Arthur

What it means in practice

This phrase tries to make you feel confident, but the reassurance itself gives no evidence of progress. The useful information is the action being taken, who is handling it and when you will hear more.

An example and a clearer version

The original wording

Rest assured, we are looking into this.

In plain English

We are checking the problem and will update you tomorrow.

What to say instead

say what you are doing.

How to make the next step clear

A helpful reply can thank the person and ask for those details. If you are writing the service message, replace general reassurance with a concrete update you can actually deliver.

Wording you can adapt

Thank you. What action is being taken, and when will you update me?

The wording around a phrase matters. Keep the names, dates, amounts and conditions from the original when you rewrite it.

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