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Job adverts · Plain-English guide

What does “OTE” mean?

On-target earnings: the total expected pay if specified performance targets are met, often including commission.

“The target has a salary. Let us check yours.” — Arthur

What it means in practice

On-target earnings generally combines basic pay with the commission or bonus expected if targets are met. It is not the same as guaranteed salary, and an attractive headline figure does not explain the scheme.

An example and a clearer version

The original wording

Salary is £30,000 OTE.

In plain English

Ask how much is guaranteed basic pay and what targets earn the rest.

What to say instead

pay if the stated targets are met.

How to make the next step clear

Ask for the basic salary, how targets are set and the conditions for commission. Ask what proportion of people in comparable roles reached the stated OTE, and over what period.

Wording you can adapt

What is the guaranteed basic salary, and what proportion of the team achieved the advertised OTE last year?

The wording around a phrase matters. Keep the names, dates, amounts and conditions from the original when you rewrite it.

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