Arthur’s jargon buster
What does “Value proposition” mean?
Why someone would choose what you offer.
“Why buy it? An entirely reasonable question.” — Arthur
In context
It is the benefit a customer gets, not merely a list of product features. The phrase sounds grander than the question it asks.
A clearer version
“We repair your boiler the same day, with the price agreed before we start.”
Where it gets vague
Say who it helps, what problem it solves and why that matters.
Try it in the translator →