Arthur’s jargon buster
What does “Customer journey” mean?
The steps a customer takes when dealing with you.
“Every click has apparently become a voyage.” — Arthur
In context
It might begin with finding your site and end with getting help after a purchase. The phrase is useful when mapping all the steps, but often hides a particular problem.
A clearer version
“Make it easier for customers to book and pay on their phones.”
Where it gets vague
Say which step is difficult and what you plan to improve.
Try it in the translator →